Well in today’s episode we speak with a former follower of the Bhagwan Shree Rajneesh cult to get a better understanding of how this society functioned, what it was like to live in normal society as a member of the cult, and what it was like on the famous Oregon ranch. You may have heard of Bhagwan Shree Rajneesh and his followers, commonly known as Rajneeshees or sannyasins, from the incredibly popular Netflix documentary “Wild, Wild Country.” She also explains how she helps people ethically apply behavioral science principles to enhance their platforms, product design, and customer experience.Īdditionally, she shares why she created, a website designed to help users identify, develop, and communicate the psychological values their business represents, alongside what it strives to achieve for its employees, customers, and the wider world.Īnd finally, she discusses some of the most exciting stories and guests she has come across while hosting The Hive Podcast and the Tech Weekly podcast for The Guardian. Nahai shares some basic lessons and ideas that underpin the psychological dynamics behind evolving decision-making processes we go through when making purchases.
To discuss the modern overlap between the two, we are joined by Nathalie Nahai, the author of Business Unusual and Webs of Influence: The Psychology of Online Persuasion. Now more than ever, business and ethics are two subjects that have never been closer. Or sometimes a company will make headlines for taking a solid stance on a controversial issue, to demonstrate their support for a certain side, such as Nike. Sometimes businesses are built around the idea of an ethical principle, such as the famous outdoor clothing brand Patagonia. In our modern society, businesses across the globe are taking a stand for ethics and beliefs they believe in, or at least that their customers believe in.
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